Experienced NJ Law Firm Protects Your Intellectual Property
Safeguarding your business image through trademark
The public identifies your business, product or service through its distinctive branding, logo, design, slogan, wording or picture. That distinguishing trademark is immediately associated with your company’s positive reputation for quality. Protecting your trademark is essential to preserving your business’ meticulously-crafted image. Ernest D. Buff & Associates helps clients protect their trademarks.
Registering your trademark
You can prove your ownership of a trademark by registering with the U.S. Patent and Trademark Office. At the time of your application, you must meet the use in commerce or intent to use basis for filing, meaning you are either currently using the mark or have a ready-market plan for its use. Our attorneys are skilled at filing detailed applications with the USPTO that fully satisfy all of the complex requirements. We conduct a thorough search of the database to determine if your proposed mark is already in use. We then assist you through each stage of the application process, including clearly describing your mark and the goods or services it represents.
Defending your business image from trademark infringement
The use by another company of your trademark can lead to lost profits and a tarnished reputation. When a company’s similar name, style, lettering, picture or other branding causes confusion, you may have a valid infringement claim. Our lawyers stop the unauthorized use of your trademark by obtaining an injunction against the infringer, and we assertively pursue damages for unfair competition.